What it fixes
Leads arrive by phone, WhatsApp, Instagram and the website form. They're noted in a notebook, a phone's contacts, or not at all. Follow-up depends on someone remembering. When a salesperson leaves, the relationships and their history leave too, and the owner finds out when the pipeline goes quiet.
How it works
Contacts, companies, deals and activities, like any CRM, with one deliberate difference: WhatsApp is a first-class channel, not an add-on. Conversations sync onto the contact's record, so the history stays with the business when people move on. Pipeline stages fit how you actually sell. Reminders nudge follow-ups before they go cold, and reporting shows pipeline value, conversion and activity, often for the first time.
Where AI helps
Summarising a long WhatsApp thread into what's actually happening with a deal. Drafting follow-ups in Arabic or English. Pulling a contact's details out of a forwarded message or a photo of a business card, so nobody has to type them.
We run on it
Nuvai CRM started as the system we use to run our own client relationships. It's built for teams our size, and priced for them too.